HTML Email Code

When you need to send your email to your customers it is always easy getting it to look right. HTML email code can react very differently to web browser appearances.

My company Expect Best have experience in HTML email code however if you want to understand a bit more about how it works then I have created this blog for that reason.

HTML Email Code - a balance of text and images

When planning a HTML email the first thing you probably need to think about is the content that you are going to use. You will want to use a mixture of images and text otherwise your email might look too boring, or just not show up on email clients that use text only displays.

HTML Email Code - The context of the email

From a marketing perspective you might want to consider the content of your email, how is it going to attract people to your business? What are they going to click on to make them make a purchase or enquiry? Your email might be educational, or simply informational with no purpose of sale, in which case you may wish to think about how the text is broken up into blocks to make it easy and quick for the user to navigate to the section of HTML email code they are interested in.

HTML Email Code - The subject line

When you create your email you will have a limited amount of space to make an impression and get peoples attention. That doesn't mean you should write in CAPS or use !'s all over the place as this is likely to trigger spam filters. What you need to consider is how you are going to deliver your HTML email code to the user with something which is of value to the recipient. The typical ones might be subjects such as 'save money' or 'limited time only' these may get people to respond quickly however when overused these subject lines are slowly being ignored. Personalisation may help break down this barrier. Something along the lines of 'Hi Bob we have a deal just for you'. The deal might be tailored to match something that Bob had bought in the past and is therefore more likely to be something he is interested in. With your HTML email code you need to consider all of these elements in order to ensure that you can get a better result.

HTML Email Code - Split testing

When you are sending an email you will have a list to send to. You might wish to try two separate emails and see which gets the best results to the subject line you use. If one gets twice as many opens with one subject line in comparison to another then you know that in future you are better off using the subject with the most opens.

Once you are happy with the email, the design and the code and you have tested the above then you can get sending. If you need any assistance or help with this process Expect Best do offer a email design service click here for more information...